If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
Engagement rate
Reach
Impression
Frequency
Correct Answer
Frequency
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Which of the following describes the number of times a unique user will see an ad over a given time period?
- 2Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
- 3Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time? - Latest Question Answers of Google Certification Exams
- 4What does the term attribution mean when used to describe an advertising-related occurrence?
- 5If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct
- 6Which of the following can be used to describe enhanced conversions for leads?