Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
Reach
Engagement rate
Frequency
Impression
Correct Answer
Frequency
Official documentation: https://support.google.com/google-ads/answer/6034106
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Which of the following describes the number of times a unique user will see an ad over a given time period?
- 2If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
- 3A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
- 4Which of the following can be used to describe enhanced conversions for leads?
- 5Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time? - Latest Question Answers of Google Certification Exams
- 6What does the term attribution mean when used to describe an advertising-related occurrence?