AC

Google Ads Measurement Certification Questions

Page 4 of 8 · 364 questions

  1. 151Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?
  2. 152A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
  3. 153There are two types of optimization. What are they? Choose two.Multiple correct
  4. 154A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. They want to see how changes to their attribution model might impact conversion reporting. What report will provide them with that information?
  5. 155Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?
  6. 156What’s the definition of a tag, as it pertains to digital advertising?
  7. 157In setting up the value of an online conversion action, what should you do?
  8. 158In terms of advertising, what’s attribution?
  9. 159You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. How can Tag Assistant help you with this task?Multiple correct
  10. 160How does the Maximize Conversions bidding strategy work?
  11. 161What do marketing mix models show advertisers?
  12. 162A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
  13. 163A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
  14. 164How would a digital marketing consultant describe the Google tag to a new advertiser?
  15. 165How are view-through conversions counted?
  16. 166What’s a benefit of importing Google Analytics conversions to Google Ads?
  17. 167A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
  18. 168A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
  19. 169If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
  20. 170Which of the following describes the criteria for store visits conversion tracking?
  21. 171Which of the following can be used to describe enhanced conversions for leads?
  22. 172What’s a requirement for implementing sitewide tagging?
  23. 173Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?
  24. 174The Google My Business messaging tool allows customers to reach business owners through what type of communication?
  25. 175If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
  26. 176Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
  27. 177If you want to know how well your Google Ads account will perform, what estimate should you use?
  28. 178Why might there be a difference in the conversion date between Google Ads and Google Analytics?
  29. 179To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
  30. 180Incrementality experiments differ from A/B experiments in what way?
  31. 181What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
  32. 182What are the two types of optimization? Choose two.Multiple correct
  33. 183When ad campaigns are optimized by Google’s AI, what does that mean?
  34. 184Advertisers can benefit from the power of Google’s AI in what way?
  35. 185If you want event-based data as opposed to session-based data, what platform would you use?
  36. 186What does Google Analytics 4 refer to as interactions on a website or app?
  37. 187For what reason might an advertiser opt to use enhanced conversions for leads?
  38. 188If you’re a digital advertiser, how do you define a tag?
  39. 189To implement sitewide tagging, what do you have to do?
  40. 190To describe Google Tag Manager, what two capabilities would you choose? Choose two.Multiple correct
  41. 191If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?
  42. 192To set up enhanced conversions for web, what should an advertiser do?Multiple correct
  43. 193Enhanced conversions for leads can be described in which way?
  44. 194You recently released a mobile app for your online retail shop. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
  45. 195Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?
  46. 196Richard’s a marketing executive for an online leather goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
  47. 197Your company’s created a collection of two to three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution and product changes. You can now analyse ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
  48. 198Sara is analysing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks and ad impressions it took users to convert a customer. Which report will provide her with this information?
  49. 199An advertiser is using a global site-wide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
  50. 200Heather’s using Google Ads to promote her online olive oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?