AC

Google Ads Measurement Certification Questions

Page 5 of 8 · 364 questions

  1. 201Everett just finished building a website for his coach tour company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?
  2. 202Your company produces chocolate bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions and even the weather. Which analysis technique should you use?
  3. 203Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
  4. 204Linking a client’s Google My Business with Google Ads allows for the creation of location extensions. Which statement is true about location extensions?
  5. 205Which statement is true about location extensions?
  6. 206Cory owns a custom handbag design business. He launched an advertising campaign featuring handbags made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
  7. 207Marisol owns a busy yoga studio popular with local students. Her customers call daily to check on class times, availability and pricing, which takes too much of her staff’s time. Marisol would love to use Google My Business to provide the answers that these customers need, without requiring her staff to take calls. Which feature of Google My Business could Marisol use to accomplish this?
  8. 208Tom is a web developer who also runs an online shop. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?
  9. 209Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
  10. 210Peter has a website that promotes his local holiday rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
  11. 211Bill owns a company called Wild Bill’s Bracelets that sells custom jewellery. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewellery?
  12. 212Sylvia wants to create a My Google Business account for her three retail locations. How can Sylvia verify each location in Google My Business?
  13. 213Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a Facebook ad. On which day would Google Ads credit the conversion?
  14. 214Choose which conversion count option would allow you to measure and improve your sales.
  15. 215Following are the correct matches of conversion goals with their correct method.Multiple correct
  16. 216Google’s video conversions can occur from three different customer actions. Match each conversion action with the correct output.Multiple correct
  17. 217If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?
  18. 218Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct ResponsesMultiple correct
  19. 219Each of these channels plays a unique role when it comes to addressing audiences in particular stages of the customer journey.Multiple correct
  20. 220Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.Multiple correct
  21. 221Match the following objectives with the correct description.Multiple correct
  22. 222A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?
  23. 223Sylvia has four store locations and is considering using location extensions with her Google ads. What can users see when displaying an ad with location extensions?
  24. 224Which three of the following aspects are needed when writing a strong key performance indicator (KPI)? Select All Correct ResponsesMultiple correct
  25. 225Giovanni runs a small bike company. Which tool can he use to turn his ad data into beautiful visual reports?
  26. 226Brenda just released a mobile app for her business and has selected an attribution partner to integrate with for in-app conversion tracking. What else must she do to complete the conversion tracking setup?
  27. 227Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?
  28. 228A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
  29. 229Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct ResponsesMultiple correct
  30. 230A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?
  31. 231Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?
  32. 232Sarah is a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers across multiple channels. Which type of marketing strategy can Sarah use to motivate sales to her client’s physical locations?
  33. 233An executive at a clothing company is in the process of defining sales volume numbers for next quarter. What’s the executive defining?
  34. 234Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?
  35. 235A new restaurant recently opened and the owner wants to create an ad promoting the curbside delivery service. What marketing objective does this ad align with?
  36. 236By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
  37. 237As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
  38. 238Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
  39. 239Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
  40. 240A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position them selves as a luxury brand. Which factor are they trying to improve? - Latest Question Answers of Google Certification Exams
  41. 241An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed? - Latest Question Answers of Google Certification Exams
  42. 242Brenda implemented conversion tracking tags for her website. She's reviewing the total conversions across her ads, using the campaigns report. She'd like to see the total for each conversion type. How can she accomplish this? - Latest Question Answers of Google Certification Exams
  43. 243Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He's already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process? - Latest Question Answers of Google Certification Exams
  44. 244As the director of advertising for a software company, Susan's considering her customers' journeys. What's the first step her potential customers will take? - Latest Question Answers of Google Certification Exams
  45. 245Anthony has a dog-walking business that he manages online, and he's adopted Google Ads to drive more traffic to his website. He's one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He's not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
  46. 246Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
  47. 247Correct Answers are:Multiple correct
  48. 248Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores? - Latest Question Answers of Google Certification Exams
  49. 249Olyana works at a digital marketing agency. She'd like to use Google forwarding numbers to track the duration of calls originating from one of her client's campaigns. She created a conversion action for call conversions inside Google Ads, which produced a tag for her to download. What is this tag called? - Latest Question Answers of Google Certification Exams
  50. 250Tom's using Google Ads to promote his bicycle store. He's created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this? - Latest Question Answers of Google Certification Exams