Following are the correct matches of conversion goals with their correct method.
Select all correct answers
Track phone numbers on a mobile website – Track clicks on a text link, image, or button
Track calls from ads – Add call extension to your Google ad
Track calls to a phone number on a website – Use a Google forwarding number
Correct Answers
Track phone numbers on a mobile website – Track clicks on a text link, image, or button
Track calls from ads – Add call extension to your Google ad
Track calls to a phone number on a website – Use a Google forwarding number
Topics in this question
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Which two of the following statements are true about conversion tracking? Select All Correct ResponsesMultiple correct
- 2Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct ResponsesMultiple correct
- 3Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct ResponsesMultiple correct
- 5Following are the correct matches of conversion metrics with their associated descriptions. Let’s look at the different conversion-related columns you can add below. To add these conversion columns, go to the Campaigns tab, then Columns, then Modify Columns. Select each column you want to add and click Apply.Multiple correct
- 6A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?