If an ad campaign is optimized by Google’s AI, what’s happening?
The campaign is using data-driven attribution to automate tasks. The process has all the necessary data.
The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data.
The campaign is using rules-based attribution and software to achieve desired AI friendly outcomes to influence the process and avoid optimizing for those outcomes.
The campaign is using AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
Correct Answer
The campaign is using AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
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