A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?
Focus on a specific offer or a product (upsell)
Focus on story-telling around the brand
Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.)
Focus on brand attributes or product value proposition
Correct Answer
Focus on brand attributes or product value proposition
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?
- 2By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which type of information can location extensions display to potential customers?
- 3Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare? - Latest Question Answers of Google Certification Exams
- 4By linking a Google My Business account with a Google Ads account, you’re able to create location extensions. Which information can location extensions display?
- 5A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?
- 6Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?