Google Ads Measurement Certification Questions

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1. 351A flower delivery business wants to raise their overall sales volume to increase profit. After analyzing their costs, they choose their most popular line of flower arrangements and run a promotion on those arrangements. How would this promotion lead to higher profits?
2. 352Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?
3. 353Kevin created an app with Firebase that links the inventory of his business to his online store, which he’s promoting on Google Ads. He wants to track sales from the app and needs to link his Firebase and Google Ads accounts. Which permissions will Kevin’s Google account need to link Firebase to Google Ads?
4. 354If you want to track first opens for your mobile app. Your app uses the Firebase SDK. The correct order of steps are as followed:Multiple correct
5. 355Mary is a marketing manager for a nationwide vegan restaurant chain. She wants to reach potential customers across two media channels focusing on specific audience behaviors. Which two channels could she choose to reach her desired objective? (Choose two.)Multiple correct
6. 356Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
7. 357Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
8. 358An event tag is a code snippet that works directly with a global site tag to track customer actions specified by an advertiser as conversions. Which types of event tags can be created?
9. 359Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?
10. 360Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?
11. 361Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?
12. 362Which is an example of a purchase metric that can be tracked?
13. 363You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?
14. 364Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)Multiple correct