Which is an example of a purchase metric that can be tracked?
Pages per visit
Brand awareness
Upsells
Return on ad spend
Correct Answer
Return on ad spend
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
- 2A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
- 3What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
- 4To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?
- 5In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
- 6An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?