In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
Awareness
Loyalty
Purchase
Consideration
Correct Answer
Consideration
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
- 2You have a goal of maximizing reach and increasing awareness. To do so, you’re running a Video reach campaign (VRC) to keep your brand top of mind. Before implementing a Brand Lift study, which two considerations should you keep in mind? Select two answers.Multiple correct
- 3A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
- 4After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 5What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
- 6To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?