Following are the correct matches of conversion metrics with their associated descriptions. Let’s look at the different conversion-related columns you can add below. To add these conversion columns, go to the Campaigns tab, then Columns, then Modify Columns. Select each column you want to add and click Apply.

Conversion value per cost (Conv. value/cost) – Estimates your return on investment. It’s calculated by dividing your total conversion value by the total cost of all ad interactions

Conversion rate (Conv. rate) – Tells you how often, on average, an ad click or other ad interaction leads to a conversion. It’s calculated by dividing “Conversions” by the total eligible interactions (like ad clicks or video ad views)

Conversion value per click (Conv. value/click) – Is your total conversion value divided by the number of eligible clicks

Cost per conversion (Cost/conv.) – Tells you how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column

Conversion value (Conv. value) – Is the sum of conversion values for your “Conversions.” You have to enter a value for your conversion actions