An advertiser is using a global site-wide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
Between the tags of a web page, below the global site tag.
Between the tags of a web page, right after the global site tag.
Between the <\head> section, and requires no global site tag installation.
Between the head tags of a web page, right after the global site tag.
Correct Answer
Between the head tags of a web page, right after the global site tag.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
- 2Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
- 3You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
- 4Peter has a website that promotes his local holiday rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
- 5Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?
- 6Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?