To set up enhanced conversions for web, what should an advertiser do?
Select all correct answers
An advertiser should go through the Google Ads API for enhanced conversions.
An advertiser should go through Google Tag Assistant.
An advertiser should go through Google Analytics Manager.
An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions.
Correct Answers
An advertiser should go through Google Analytics Manager.
An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions.
Topics in this question
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
- 2How can an advertiser set up enhanced conversions for web?
- 3An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
- 4A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- 6How can an advertiser set up enhanced conversions for leads?