An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.
Select all correct answers
Accurate privacy-safe measurement
Additional view into metrics like impressions
Remove all gaps in the consumer journey
A more representative view of overall performance
More efficient campaign optimization and bidding
Correct Answers
Accurate privacy-safe measurement
A more representative view of overall performance
More efficient campaign optimization and bidding
Topics in this question
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- 2A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
- 3Which of the following can be used to describe enhanced conversions for leads?
- 4A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
- 6What’s the correct way to describe enhanced conversions for web?