For what reason might an advertiser opt to use enhanced conversions for leads?
Because enhanced conversions for leads can improve the measurement of online conversions.
Because enhanced conversions for leads can use third-party data to improve their offline lead measurement.
Because enhanced conversions for leads can track sales and events that happen on a website.
Because enhanced conversions for leads can track sales that happen off a website from website leads.
Correct Answer
Because enhanced conversions for leads can track sales that happen off a website from website leads.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Why might an advertiser use enhanced conversions for leads?
- 2How can an advertiser set up enhanced conversions for leads?
- 3Enhanced conversions for leads can benefit an advertiser in what way?
- 4An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.Multiple correct
- 5To describe enhanced conversions for leads, what would you say?
- 6How can an advertiser set up enhanced conversions for web?