Before a marketer can implement sitewide tagging, what’s the first thing they should do?
They should us just the image portion of the JavaScript.
They should turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
They should make sure the tag still works by loading it within another tracking tag, like Floodlight.
Correct Answer
They should make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 1To implement sitewide tagging, what do you have to do?
- 2What’s a requirement for implementing sitewide tagging?
- 3An advertiser wants to know how Google’s AI solutions can use the information they collect about their users to help drive revenue and growth. What is a benefit of using first-party data for their Google AI-powered campaigns to help them meet their objectives?
- 4A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
- 6A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.