To turn marketing insights into action, what action should you take?
You should increase the frequency of underperforming ad creatives.
You should increase investment in an underperforming channel.
You should focus on the right audience for the message shared in that stage of the buying journey.
You should shift budgets from well-performing channels to underperforming channels.
Correct Answer
You should focus on the right audience for the message shared in that stage of the buying journey.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
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- 3Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare? - Latest Question Answers of Google Certification Exams
- 4Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)Multiple correct
- 5Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
- 6Mary’s a marketing manager for a nationwide restaurant chain. She’s considering which channel she should use to advertise her restaurant’s new menu upgrades. She decides to use traditional channels. Which traditional channel should May use to reach a broad audience?