AC

Google Ads Display Certification Questions

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  1. 101Reach, simplicity and automation are provided by Responsive Display Ads.
  2. 102What’s a characteristic of Responsive Display Ads?
  3. 103Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?
  4. 104Which statement is true about the value of Google Display Ads?
  5. 105Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  6. 106Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
  7. 107What’s one benefit of using responsive display ads?
  8. 108Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
  9. 109How does Google Display ads grow marketing results for advertisers?
  10. 110What is a key benefit of Smart Display campaigns?
  11. 111An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
  12. 112Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
  13. 113Google Ads was constructed around three core principles focused on helping your business reach its online potential. The first of these core principles is relevance. Google Ads connects your business with the right people at the right time. Upon which other two principles was Google Ads built?
  14. 114Which of the following matches a benefit of machine learning?
  15. 115If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
  16. 116Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:
  17. 117Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
  18. 118How many websites are part of the Google Display Network?
  19. 119If John is setting up a new video campaign, which manual bidding strategy should he use?
  20. 120Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  21. 121When planning a campaign, the first thing an advertiser thinks about should be
  22. 122A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
  23. 123Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
  24. 124Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)Multiple correct
  25. 125Which is a benefit of using display advertising with Google to build brand awareness?
  26. 126Which Display Ad format adjusts to available ad space?
  27. 127Managed placements allow advertisers to:
  28. 128“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
  29. 129What targeting options are available on the Display Network? (Choose 2)Multiple correct
  30. 130Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
  31. 131Which ad format is recommended for building awareness?
  32. 132John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  33. 133In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)Multiple correct
  34. 134If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
  35. 135If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
  36. 136Where can you place a client’s image and video ads?
  37. 137If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
  38. 138There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)Multiple correct
  39. 139Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
  40. 140On the Display Network, enhanced cost-per-click (ECPC) automatically:
  41. 141Which is a benefit of using a Lightbox ad?
  42. 142Which feature applies to the Google Display Network but not the Search Network?
  43. 143In order to use remarketing with Google Analytics, you need to:
  44. 144Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She's trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? - Latest Question Answers of Google Certification Exams
  45. 145Which Display Ad format adjusts to available ad space? - Latest Question Answers of Google Certification Exams
  46. 146You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
  47. 147In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
  48. 148Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
  49. 149How long should advertisers wait after creating a new display campaign before analyzing its performance?
  50. 150Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?