To raise awareness of what you’re advertising without limiting who might see your ads, you should:
add multiple targeting methods and use the “Target and bid” setting
set a topic bid adjustment to show your ads on multiple pages about a specific topic
set a mobile bid adjustment to reach more customers on mobile devices
add multiple targeting methods and use the “Bid only” setting
Correct Answer
add multiple targeting methods and use the “Bid only” setting
Official documentation: https://support.google.com/adwords/answer/1209882?hl=en
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
- 2Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- 3A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
- 4Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin's marketing goals? - Latest Question Answers of Google Certification Exams
- 5Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
- 6Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?