Which practice would be acceptable under Google’s editorial and technical requirements?
Including a generic phrase like “Buy products, click here”
Linking to a site that’s under construction
Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com
Promoting documented copyrighted content
Correct Answer
Promoting documented copyrighted content
Official documentation: https://support.google.com/adwordspolicy/answer/6008942
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- 2Gavin is creating a Google Display ads campaign to help grow sales for his online clothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
- 3You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- 4What are two ways in which Google Ads can fuel your business goals? (Choose two)Multiple correct
- 5Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?
- 6If you’re preparing for the Google Ads Display Certification , expect a significant portion of questions to focus on automation — not just what’s automated, but how automation affects targeting , ad creation , and bidding decisions . This article explains what’s automated in Display campaigns, what you as a marketer still control, and how to work with Google’s machine learning rather than against it. Display campaigns use Smart Bidding strategies by default, including:Multiple correct