Viewable cost-per-thousand impressions (vCPM):
applies to all ads that appear in Google Search and on the Display Network
lets you pay only for the impressions that become viewable
lets you bid based on AdWords’ projected views of your ad
counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more
Correct Answer
lets you pay only for the impressions that become viewable
Official documentation: https://support.google.com/adwords/answer/3499086?hl=en
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1On the Display Network, enhanced cost-per-click (ECPC) automatically:
- 2Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- 3What’s a key benefit of Responsive Display Ads?Multiple correct
- 4A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two. Select 2 Correct ResponsesMultiple correct
- 5Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- 6Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?