AC

Google Ads Display Certification Questions

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  1. 51What’s one reason to use a responsive display ad for your campaign?
  2. 52Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
  3. 53Which statement is true about Responsive Display Ads?
  4. 54Which two are available in Google Ads? (Choose two.)Multiple correct
  5. 55Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
  6. 56When should you use AMPHTML ads? (Choose two.) Select All Correct ResponsesMultiple correct
  7. 57Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
  8. 58How does Google Display Ads help advertisers meet their marketing objectives and drive results?
  9. 59Which group would you be able to reach with a Google Display campaign using demographic targeting?
  10. 60Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
  11. 61How Do Responsive Display Ads Use Automation?
  12. 62Which of the following are the benefits of using Responsive Display Ads? Select All Correct ResponsesMultiple correct
  13. 63What are the three main automation components of Smart Display campaigns? Select All Correct ResponsesMultiple correct
  14. 64Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
  15. 65What’s an advantage of the reach of Responsive Display Ads?
  16. 66Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
  17. 67What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
  18. 68Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
  19. 69How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
  20. 70In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
  21. 71Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)Multiple correct
  22. 72Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
  23. 73As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
  24. 74Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  25. 75Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
  26. 76Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
  27. 77An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct ResponsesMultiple correct
  28. 78Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
  29. 79A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
  30. 80Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
  31. 81Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
  32. 82An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
  33. 83Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
  34. 84Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
  35. 85Why should an advertiser consider using responsive display ads?
  36. 86What’s an advantage of Responsive Display Ads?
  37. 87What two main ad formats can be used in a Google Display ads campaign? Select All Correct ResponsesMultiple correct
  38. 88What two types of remarketing can be used on Google Display ads? Select All Correct ResponsesMultiple correct
  39. 89Which targeting option is best for achieving brand awareness?
  40. 90Which of the following is not a component of Google Display ads’ value proposition?
  41. 91Which targeting option is best for influencing consideration?
  42. 92What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct ResponsesMultiple correct
  43. 93Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
  44. 94Match each auto-bidding strategy to the right campaign goal.Multiple correct
  45. 95What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)Multiple correct
  46. 96Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
  47. 97When should you use responsive display ads?
  48. 98Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)Multiple correct
  49. 99An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
  50. 100Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)Multiple correct