An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
Automated rule creation
Automated video production
Automated YouTube video creation
Automated bidding
Correct Answer
Automated bidding
Topics in this question
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
- 2Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
- 3If you’re preparing for the Google Ads Display Certification , expect a significant portion of questions to focus on automation — not just what’s automated, but how automation affects targeting , ad creation , and bidding decisions . This article explains what’s automated in Display campaigns, what you as a marketer still control, and how to work with Google’s machine learning rather than against it. Display campaigns use Smart Bidding strategies by default, including:Multiple correct
- 4An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct
- 5Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?
- 6Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?