Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
Automated rule creation
Automated video production
Automated YouTube video creation
Automated bidding
Correct Answer
Automated bidding
Topics in this question
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
- 2Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
- 3Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)Multiple correct
- 4If you’re preparing for the Google Ads Display Certification , expect a significant portion of questions to focus on automation — not just what’s automated, but how automation affects targeting , ad creation , and bidding decisions . This article explains what’s automated in Display campaigns, what you as a marketer still control, and how to work with Google’s machine learning rather than against it. Display campaigns use Smart Bidding strategies by default, including:Multiple correct
- 5Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
- 6Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?