Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
Custom Intent audiences, Similar Audiences, Custom Affinity audiences
In-Market audiences, Affinity Audiences, Similar Audiences
Custom Intent audiences, Similar Audiences, Affinity Audiences
In-Market audiences, Custom Intent audiences, Similar Audiences
Correct Answer
In-Market audiences, Custom Intent audiences, Similar Audiences
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)Multiple correct
- 2Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
- 3You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- 4Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
- 5Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
- 6Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?