What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)
Select all correct answers
Parents of infants
Men and women, ages 35 to 44
People looking to buy a car
Golf enthusiasts
TV comedy fans
Correct Answers
Golf enthusiasts
TV comedy fans
Topics in this question
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
- 2Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
- 3You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
- 4Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
- 5In the Google Ads Display Certification, audience targeting is one of the most critical — and misunderstood — topics. Google doesn’t just ask what each audience type means ; it tests your ability to choose the right audience for the right marketing goal . This article will clarify the differences between audience types, explain their use cases, and show how targeting strategies appear in the exam — using real question patterns from your certification material. Display ads often appear outside of search intent , which means advertisers must rely on audience signals — not keywords — to reach the right users. Google provides several predefined and custom-built audience types.
- 6Which statement accurately describes the reach of Affinity Audiences’ targeting?