Which statement accurately describes the reach of Affinity Audiences’ targeting?
It reaches people who have the intent to purchase, updated in real time.
It reaches past visitors as they browse network websites and use network apps.
It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
It reaches TV-like audiences, based on their lifestyles, interests, and passions.
Correct Answer
It reaches TV-like audiences, based on their lifestyles, interests, and passions.
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
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- 1Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?
- 2What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)Multiple correct
- 3Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
- 4In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
- 5Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
- 6You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?