When planning a campaign, the first thing an advertiser thinks about should be
the advertiser’s goals
the tools available to optimize the campaign
the tools available to build a display ad
the advertiser’s daily budget
Correct Answer
the advertiser’s goals
Official documentation: https://support.google.com/partners/answer/172627?hl=en
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct
- 2Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- 3Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
- 4An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two. Select 2 Correct ResponsesMultiple correct
- 5An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
- 6If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?