A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
all non-stick cookware sold on the site
all cookware sold on the site
a specific pan within the new line
the entire new line of non-stick cookware
Correct Answer
the entire new line of non-stick cookware
About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
- 2Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- 3An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.Multiple correct
- 4A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
- 5Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
- 6In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?