Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
To dynamically generate ads, based on an audience’s interest in scooters.
To engage with audiences who previously bought his scooters.
To reengage users who previously showed interest in his scooters.
To reach a broad audience for his scooters.
Correct Answer
To reach a broad audience for his scooters.
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
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