Which two are available in Google Ads? (Choose two.)
Select all correct answers
Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
Language targeting, which lets you reach people with your selected language as their browser’s language setting.
Correct Answers
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
Language targeting, which lets you reach people with your selected language as their browser’s language setting.
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
- 1Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)Multiple correct
- 2Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)Multiple correct
- 3In the Google Ads Display Certification, audience targeting is one of the most critical — and misunderstood — topics. Google doesn’t just ask what each audience type means ; it tests your ability to choose the right audience for the right marketing goal . This article will clarify the differences between audience types, explain their use cases, and show how targeting strategies appear in the exam — using real question patterns from your certification material. Display ads often appear outside of search intent , which means advertisers must rely on audience signals — not keywords — to reach the right users. Google provides several predefined and custom-built audience types.
- 4In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
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