John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Similar audiences
Gmail ads
In-market audiences
Demographic targeting
Correct Answer
Demographic targeting
Official documentation: https://support.google.com/google-ads/answer/2580383
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The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
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