An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.
She wants the same level of results without managing the campaigns.
She wants to deliver both Search and Display Ads from the same campaign.
She prefers to offer minimal input and relies on automated solutions.
She prefers more control over all aspects of her Display campaigns.
Correct Answer
She prefers more control over all aspects of her Display campaigns.
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About the Google Ads Display Certification
The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
Exam guide and all 159 Google Ads Display questions →Related Google Ads Display questions
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