If John is setting up a new video campaign, which manual bidding strategy should he use?
Cost-per-click
Cost-per-thousand-viewable impressions
Cost-per-view
Cost-per-engagement
Correct Answer
Cost-per-view
Official documentation: https://support.google.com/google-ads/answer/2472735
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The Google Ads Display Certification covers how to reach people across the Google Display Network: choosing audiences, letting optimised targeting find new customers, building responsive display ads and measuring results beyond the last click.
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