AC

Google Ads Search Certification Questions

Page 2 of 5 · 213 questions

  1. 51A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?Explained
  2. 52As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?Explained
  3. 53Which two asset types may also be served as automated assets at the account level? Select 2 Correct ResponsesExplainedMultiple correct
  4. 54Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct ResponsesExplainedMultiple correct
  5. 55What are three ways automated bidding can improve efficiency? Select 3 Correct ResponsesExplainedMultiple correct
  6. 56In what two ways can optimization score drive marketers’ success? Select 2 Correct ResponsesExplainedMultiple correct
  7. 57When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct ResponsesExplainedMultiple correct
  8. 58Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?Explained
  9. 59What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct ResponsesExplainedMultiple correct
  10. 60Assets help give users which two things they want to get out of their search queries? Select 2 Correct ResponsesExplainedMultiple correct
  11. 61Which three signals does broad match use to match Search ads with queries?ExplainedMultiple correct
  12. 62What are three efficient ways for marketers to apply recommendations that impact optimisation score?ExplainedMultiple correct
  13. 63Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?Explained
  14. 64Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?Explained
  15. 65Which method should you use to implement and test broad match successfully on broad match campaigns to help analyse conversion data?Explained
  16. 66What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct ResponsesExplainedMultiple correct
  17. 67Where is the bid status, performance trend over time, and conversion delay reporting found?Explained
  18. 68You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
  19. 69With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?Explained
  20. 70What are three efficient ways that marketers can apply recommendations that impact optimization score? Select 3 Correct ResponsesExplainedMultiple correct
  21. 71You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct ResponsesExplainedMultiple correct
  22. 72What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?Explained
  23. 73You want to be able to try out multiple combinations of headlines and descriptions in order to optimise your results. Your marketing department suggests that you use responsive search ads. What are two benefits that you could derive from using responsive search ads?ExplainedMultiple correct
  24. 74What are three signals broad match uses to match Search ads with queries? Select 3 Correct ResponsesExplainedMultiple correct
  25. 75The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?Explained
  26. 76What are two ways optimization score can help marketers succeed? Select 2 Correct ResponsesExplainedMultiple correct
  27. 77Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct ResponsesExplainedMultiple correct
  28. 78Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct ResponsesExplainedMultiple correct
  29. 79Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?Explained
  30. 80A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?Explained
  31. 81You’re marketing a new line of plumbing services and need to reach more consumers, but you have a set budget you can’t exceed. Which benefit of Google Ads could help you achieve your goal? Select 2 Correct ResponsesExplainedMultiple correct
  32. 82How can marketers predict the impact of applying recommendations on their optimization score?Explained
  33. 83Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct ResponsesExplainedMultiple correct
  34. 84Which of these three signals does broad match use to match Search ads with queries? Select 3 Correct ResponsesExplainedMultiple correct
  35. 85You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
  36. 86Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct ResponsesExplainedMultiple correct
  37. 87How can ad extensions contribute to increasing user engagement?
  38. 88Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)Multiple correct
  39. 89Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)Multiple correct
  40. 90Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
  41. 91What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct ResponsesMultiple correct
  42. 92Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?Multiple correct
  43. 93“1000 users ” is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign .
  44. 94Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?
  45. 95Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
  46. 96Which of the following are two types of value-based Smart Bidding strategies? Select 2 Correct ResponsesMultiple correct
  47. 97Google Ads Search Certification may seem straightforward, but it often surprises test-takers with nuanced questions on Ad Rank , match types , responsive search ads , and Smart Bidding . If you want to pass confidently — and apply what you learn in real campaigns — this guide is for you. We’ll break down the most heavily tested concepts using real certification-style logic, and show how to prepare smartly (not just quickly). What You Must Know:Multiple correct
  48. 98Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimisation score to make his Google Search campaign as effective as possible. What is Brian’s optimisation score based upon?
  49. 99You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
  50. 100What’s the maximum number of ad extensions that can show for a particular query or device at any given time?