When should you use Remarketing Lists for Search Ads?
To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
To identify loyal customers and expand the reach to those that resemble your customers
To reach people, based on advanced demographic criteria
To reach people who have already engaged with your website in the past
Correct Answer
To reach people who have already engaged with your website in the past
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About the Google Ads Search Certification
The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.
Exam guide and all 213 Google Ads Search questions →Related Google Ads Search questions
- 1As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?Explained
- 2You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
- 3When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)Multiple correct
- 4An advertiser wants to make sure their AI-driven strategy expansion reaches all relevant users with dynamic messaging. Which pillar of Search Excellence addresses this?Explained
- 5Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct ResponsesExplainedMultiple correct
- 6Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct ResponsesExplainedMultiple correct