AC

Google Ads Search Certification Questions

Page 3 of 5 · 213 questions

  1. 101When should you use Remarketing Lists for Search Ads?
  2. 102When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)Multiple correct
  3. 103Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
  4. 104An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  5. 105Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct ResponsesMultiple correct
  6. 106Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
  7. 107Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
  8. 108Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct ResponsesMultiple correct
  9. 109What’s the primary benefit of using structured snippet extensions in your ads?
  10. 110After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
  11. 111What’s a key objective in delivering ad extensions?
  12. 112Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  13. 113Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  14. 114Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
  15. 115A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?
  16. 116With Similar Audiences, which Google product is included when finding new people with similar profiles?
  17. 117The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms .
  18. 118Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct ResponsesMultiple correct
  19. 119What does layering an Affinity audience with a broad keyword targeting campaign help you do?
  20. 120Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  21. 121Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
  22. 122Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct ResponsesMultiple correct
  23. 123You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
  24. 124Each Similar Audience has its seed list members removed to ensure what?
  25. 125Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
  26. 126An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
  27. 127Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
  28. 128An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.) Select All Correct ResponsesMultiple correct
  29. 129In which two ways does optimization score help marketers succeed? Select 2 Correct ResponsesMultiple correct
  30. 130Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
  31. 131Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
  32. 132Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
  33. 133Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
  34. 134You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct ResponsesMultiple correct
  35. 135Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
  36. 136What’s a benefit of using Customer Match audience solutions?
  37. 137Where can you go to view your bid status, performance trend over time, and conversion delay reporting?
  38. 138Where can you find your bid status, performance trend over time, and conversion delay reporting?
  39. 139What’s an advantage of using Smart Bidding with broad match?
  40. 140What’s an accurate description of callout extensions?
  41. 141Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  42. 142Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  43. 143Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)Multiple correct
  44. 144What does adding callout extensions to your Google Search ads enable you to do?
  45. 145Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
  46. 146Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture shops. How can a Google Search campaign benefit Lisa’s business?
  47. 147Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  48. 148Which user type would the Google Ads system closely match as an Affinity audience?
  49. 149A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “”website traffic”” as the campaign marketing goal. Which outcome should the marketing associate expect from the campaign?
  50. 150Which statement is true about serving relevant ad extensions?