When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses
Select all correct answers
Correct Answers
Global site-wide tagging
Consent mode
Enhanced conversions
Why is this the correct answer?
When implementing value-based bidding, the three solutions that create strong conversion measurement foundations are global site-wide tagging, consent mode, and enhanced conversions. Global site-wide tagging ensures every conversion on the website is tracked accurately by placing the Google tag on every page. Consent mode adjusts tag behaviour based on user consent, ensuring compliant measurement even when cookies are declined. Enhanced conversions supplements standard tracking by sending hashed first-party data when cookies are unavailable — together, these three provide a complete, privacy-safe measurement foundation for value-based bidding to optimise against.
Why are the other options wrong?
Broad match
Broad match is a keyword match type that expands query reach — it is not a conversion measurement solution and does not directly support the measurement foundations needed for value-based bidding.
Smart Bidding
Smart Bidding is the bidding strategy that uses conversion data — it relies on measurement foundations but is not itself a measurement solution.
Real-world example
An e-commerce brand preparing to launch value-based bidding implements all three foundations: they deploy global site tagging across 200 product pages, configure consent mode to handle GDPR opt-outs, and enable enhanced conversions to recover data lost from iOS tracking changes. Measured conversions increase by 22% compared to the old setup — giving Smart Bidding a reliable signal to optimise toward high-value purchases.
Official documentation: https://support.google.com/google-ads/answer/11214075
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