AC

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

She can instantly have a social media presence with ads.
Her materials will display at the top in organic search results.
Her ads are likely to appear when a user is visiting a competitor’s website.
Her ads may appear when a user is likely to be interested in her product.

Correct Answer

Her ads may appear when a user is likely to be interested in her product.

About the Google Ads Search Certification

The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.

Exam guide and all 213 Google Ads Search questions →

Related Google Ads Search questions

  1. 1A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?Explained
  2. 2The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?Explained
  3. 3A company observes a 14% increase in conversions after adopting Google tag gateway. Which pillar of the Search Four framework does this achievement represent?Explained
  4. 4A marketer wants to reach Gen Z users who are increasingly using visual search tools to query the world around them. Which integrated AI modality should they prioritize?Explained
  5. 5Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?Explained
  6. 6Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)Multiple correct