AC

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)

Select all correct answers

By choosing “leads” as the campaign goal.
By adding coupon alerts to people nearby the store.
By targeting specific device operating systems.
By creating a new ad group for the sale.
By setting campaign start/end dates.

Correct Answers

By creating a new ad group for the sale.

By setting campaign start/end dates.

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