AC

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture shops. How can a Google Search campaign benefit Lisa’s business?

Her business will have a higher ranking in organic search results.
Ads for her business will appear across a variety of digital and traditional media.
Potential customers will be automatically directed to her business website.
Her business will have a competitive presence with similar businesses during searches.

Correct Answer

Her business will have a competitive presence with similar businesses during searches.

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