AC

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

Watching an online video about South America.
Looking up passport rules for South America.
Browsing an adventure activities website.
Researching South American holiday destinations online.

Correct Answer

Researching South American holiday destinations online.

About the Google Ads Search Certification

The Google Ads Search Certification proves you can build and optimise Search campaigns that hit a business goal.

Exam guide and all 213 Google Ads Search questions →

Related Google Ads Search questions

  1. 1A company observes a 14% increase in conversions after adopting Google tag gateway. Which pillar of the Search Four framework does this achievement represent?Explained
  2. 2A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?Explained
  3. 3A lead generation business finds their digital leads are low quality despite high volume in Google Ads. What's the first step in the DEARC framework to address this gap?Explained
  4. 4As you get to know Google Ads, what would you identify as the three basic components of a Google Search ad?Explained
  5. 5You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct ResponsesExplainedMultiple correct
  6. 6The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?Explained