AC

Amazon Marketing Cloud Certification Questions

Page 2 of 2 · 95 questions

  1. 51Which signals are not available within AMC?
  2. 52Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions
  3. 53What formula would you use to calculate Amazon DSP CPM using the fields available in dsp_impressions?
  4. 54Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?
  5. 55Which of the following statements is true about using queries within the instructional query library?
  6. 56What is an AMC sandbox?
  7. 57This UI component is considered the day-to-day operating room for the analytics practitioner and is used to author and execute SQL queries, as well as download the results.
  8. 58What can Amazon shopping insights be used for?
  9. 59The _________________ panel within AMC is a repository of Amazon-authored SQL templates and includes associated use cases, instructions, and a guide to interpret the results.
  10. 60The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.
  11. 61Which of these analyses can be accomplished with an overlap query?
  12. 62What is SQL optimization in the context of AMC?
  13. 63This panel provides access to additional subscription-based insights from Amazon or third parties; these insights can be joined with your Amazon Ads events that are already available in AMC.
  14. 64New-to-brand metrics are only relevant for __________.
  15. 65AMC users have access to all AMC instances in an account by default.
  16. 66AMC can be used by brands that don’t sell their products directly in the Amazon store.
  17. 67The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
  18. 68Overlap analyses enable you to generate insights by comparing different groups of __________ values in isolation and when overlapped.
  19. 69How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM (spend)/100000000 AS total_cost_dollars, ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions, SUM (clicks) AS clicks, (SUM (clicks)/SUM (impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) GROUP BY 1,2,3,4
  20. 70The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.
  21. 71Which of these queries will only include purchase records from the underlying table?
  22. 72Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?
  23. 73Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?
  24. 74AMC supports most common SQL functions, but there are some unsupported SQL functions.
  25. 75What is one limitation of AMC SQL?
  26. 76What are custom parameters?
  27. 77AMC audiences is an API-only feature.
  28. 78Which two functions can be used together to filter records based on presence of a string within a column’s values?
  29. 79Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?
  30. 80What types of Sponsored Products records will have spend metrics?
  31. 81Which value is not available for Sponsored Products?
  32. 82Which of these statements is false regarding AMC audiences?
  33. 83Paid features tables are only available in advertiser instances.
  34. 84In AMC, a conversion is defined as an Amazon.com purchase event.
  35. 85Super Power Batteries, a consumer-packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?
  36. 86Which of the following business questions can be answered with an overlap analysis?
  37. 87If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
  38. 88Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
  39. 89Where can you activate AMC audiences?
  40. 90This table contains impression and click events from Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.
  41. 91Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?
  42. 92Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written?
  43. 93Which field can be used to filter to traffic events from the relevant sponsored ads campaigns?
  44. 94Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
  45. 95Why are developer resources required for creating first-party tables in AMC?