In AMC, a conversion is defined as an Amazon.com purchase event.
True
False
Correct Answer
False
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.
- 2Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?
- 3SELECT total_impressions SUM (impressions) AS device_type FROM campaign, supply_source GROUP BY 1,2,3 SELECT campaign, supply_source, SUM (impressions) AS impressions FROM device_type GROUP BY 1,2 SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 The correct answer is: SELECT campaign, supply_source, device_type, SUM (impressions) AS impressions FROM dsp_impressions GROUP BY 1,2,3 Explanation: The correct query to get the total impressions delivered per campaign, per supply source, and per device type is: SQL SELECT campaign, supply_source, device_type, SUM(impressions) AS impressions FROM dsp_impressions GROUP BY 1, 2, 3 ✅ Explanation of the Query This is a standard and efficient SQL query structure for use in Amazon Marketing Cloud (AMC) .Multiple correct
- 4How long can AMC accrue and retain Amazon Ads events?
- 5Where can you find the details of the entities (Amazon DSP, sponsored ads, etc.) linked to an AMC Instance?
- 6Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?