The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.
purchases
halo_code
request_tag
user_id
Correct Answer
user_id
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About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- 2If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
- 3The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
- 4This table contains impression and click events from Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.
- 5Which field can be used to filter to traffic events from the relevant sponsored ads campaigns?
- 6Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query.