Which field can be used to filter to traffic events from the relevant sponsored ads campaigns?
campaign
supply_source
user_id
Correct Answer
campaign
About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
- 2Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
- 3Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?
- 4How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM (spend)/100000000 AS total_cost_dollars, ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions, SUM (clicks) AS clicks, (SUM (clicks)/SUM (impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) GROUP BY 1,2,3,4
- 5If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
- 6This table contains impression and click events from Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.