The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
conversions
purchases
request_tag
engagement_scope
Correct Answer
request_tag
About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- 2If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?
- 3Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.
- 4The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.
- 5Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).
- 6Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?