Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?
amazon_attributed_events_*
dsp_impressions_by_user_segments
sponsored_ads_traffic
conversions_with_relevance
Correct Answer
conversions_with_relevance
About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.
- 2Which function can be used to append a string to ID fields (i.e., campaign_id) to prevent issues when reading the values in Excel?
- 3The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading the accurate ID values within Excel.
- 4What is the Amazon Ads attribution lookback window?
- 5Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions
- 6This UI component is considered the day-to-day operating room for the analytics practitioner and is used to author and execute SQL queries, as well as download the results.