The _____________ field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.
request_tag
conversions
purchases
engagement_scope
Correct Answer
engagement_scope
About the Amazon Marketing Cloud Certification
The Amazon Marketing Cloud Certification covers Amazon's clean-room analytics environment: how AMC data is structured, writing SQL queries against it, and turning results such as overlap and path-to-conversion analysis into audience and media decisions.
Exam guide and all 95 Amazon Marketing Cloud questions →Related Amazon Marketing Cloud questions
- 1Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?
- 2When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?
- 3Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions
- 4Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- 5Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
- 6If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?