AC

Google Ads Video Certification Questions

Page 7 of 10 · 456 questions

  1. 301Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
  2. 302Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?
  3. 303Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)Multiple correct
  4. 304TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  5. 305Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
  6. 306As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
  7. 307You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
  8. 308There are two questions with different answer options. Please read the answer carefully before attempting.Multiple correct
  9. 309Which video format is available on Google Video Partners?
  10. 310Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
  11. 311Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
  12. 312What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
  13. 313A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
  14. 314Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
  15. 315Which marketer would be an ideal client for TrueView for action?
  16. 316The correct answers are:Multiple correct
  17. 317There are three true statements about the bumper ads. Please choose the right one according to asked question and given options.Multiple correct
  18. 318Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
  19. 319Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
  20. 320Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
  21. 321Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
  22. 322Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?
  23. 323Which TrueView ad format is optimized for lift in ad recall?
  24. 324Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
  25. 325After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.) Select All Correct ResponsesMultiple correct
  26. 326Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
  27. 327What are two events that store visits for TrueView for action come from? (Choose two.) Select All Correct ResponsesMultiple correct
  28. 328PLEASE VIEW THE ANSWERS CAREFULLY
  29. 329When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
  30. 330What’s a key benefit of TrueView for reach?
  31. 331Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)Multiple correct
  32. 332Which is a key benefit of TrueView discovery?
  33. 333How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?
  34. 334As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
  35. 335Which elements are used to build a Custom Affinity audience?
  36. 336True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
  37. 337Which of the following is not an example of Detailed Demographics?
  38. 338How does an advertiser benefit from using Google Surveys?
  39. 339How does an advertiser benefit from using Google Trends?
  40. 340Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?
  41. 341Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
  42. 342Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
  43. 343YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
  44. 344Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
  45. 345What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
  46. 346What constitutes a video engagement conversion in a TrueView for action campaign?
  47. 347Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
  48. 348Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
  49. 349When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
  50. 350Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?